Category
Management
CatMan Consulting
We develop comprehensive category plans (full CatMan) regardless of the level of development. This way, we participate in the creation or development of a Department of Categories. Our consulting services and collaboration include:
CatMan Tactics Development
We design the functional and tactical part of the Category Management process, based on the development of tactics for the point of sale through activities such as:
Analysis of store layout
Efficient product portfolio analysis
Development of planograms considering the following activities:
Digitalization and product measurement
Product database generation and management
Planogram printing
Collection of information at point of sale
Training of CatMan Professionals
Recruitment, selection and training of Category Management professionals, focused on the performance of the daily operations of these roles, through an arduous training process in areas such as: general Category Management background, data mining with the use of Excel and Access, development and analysis of shelf planograms, efficient product portfolio analysis.
